OCLARETH Visual Identity

Oclareth creates sculptural, minimalist furniture and design objects for cats and the homes they share with humans. The brand believes animals deserve the same sense of calm, refinement, and intention that we expect from our living spaces.

I developed a premium visual identity to match this philosophy — combining an elegant logotype, a refined symbol, a soft architectural color palette, and a balanced typography system. Packaging, graphic shapes, and social media templates were also designed to help Oclareth build a consistent, sophisticated presence across every touchpoint