Ottune is a Digital Media and Royalties Agency that provides content creators with innovative ways to monetize their work through music. The name Ottune suggests a blend of precision and melody, combining the idea of being "on tune" with excellence and refinement. "Ot" hints at optimization or being at the peak of performance, while "tune" reflects music and creativity.

Overall feeling modern & approachable, with clean sans-serif typography that feels professional but not overly corporate. Organic shapes and wave-like patterns echo music, rhythm, and sound flow. These shapes are repeated across posters, UI, and outdoor ads, unifying the identity. The Ottune UI reflects the same spirit as its overall brand identity — clean, modern, and creator-focused. Dark backgrounds with bright accents: The use of deep navy and purple bases allows gradient highlights (peach, coral, mint, lilac) to pop, giving the interface a premium yet vibrant feel.