Umpire Visual Identity
Umpire provides advanced operational management solutions tailored for government and public safety agencies — from aviation and drone units to SWAT, K-9, marine, and beyond. Their mission? Maximize operational readiness, minimize risk, and save lives.
I created a cohesive brand identity system that communicates clarity, confidence, and trust, balancing the weight of responsibility with intuitive tech-forward design.
The name “Umpire” represents authority, oversight, and decision-making — critical qualities in high-stakes environments. I translated these values into a bold, minimalist logo: a custom symbol with a drone silhouette, representing innovation in operations management.






















